In the rapidly changing space of immersive media, a lot can happen in a few months. Several key developments in virtual reality (VR) and augmented reality (AR) highlight new trends and considerations for brands, agencies and publishers looking to create and deliver immersive experiences.
The supermassive black hole is 40 million times as massive as the sun and powers a quasar that existed 700 million years after the Big Bang.
Vision Pro is here and it’s a surprisingly capable device. Apple has also loaded the headset with a ton of options and features that aren’t obvious at first glance.
Apple announced that its Major League Soccer Season Pass (through Apple TV) will include new immersive video content covering the 2023 playoffs. Apple TV is the exclusive provider of online Major League Soccer broadcasts via the MLS Season Pass subscription.