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Why the ‘Wow’ Factor is Hurting VR

Kevin Joyce: "Over the past few years the modern resurgence of virtual reality (VR) has grabbed the attention of developers, gamers and mainstream consumers largely due to its immediate and impressive nature. Being transported to another space or time is extraordinary, but why end there? What comes next? At present, far too much content for the medium is still targeting little more than that initial ‘wow’ factor."

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