Ad Blockers Aren't the Solution to Eliminating Bad Ads from the Web

Ad blocking software has been around for a long time, but over the past year, its popularity has steadily risen and presented a unique set of challenges for advertisers and publishers trying to reach consumers online. Today, app stores for both desktop and mobile platforms contain a nearly endless list of apps and plugins for users to download to block ads in any browser. Unfortunately, by default, many of these programs block all ads — good and bad — and what consumers may not realize is the real harm content blocking software can have on the online advertising ecosystem and the web as a whole. More importantly, these software programs do nothing to address and help fix the problem of bad ads on the web.

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