Satya Nadella’s tenure as Microsoft’s CEO has been marked by the knowledge that the company has to find a future beyond Windows. "Our industry does not respect tradition," Nadella said when he was appointed. "It only respects innovation." Since then, Nadella reorganized the company to focus on areas where the company is still growing. Today he announced the emerging platform where he hopes to realize many of Microsoft’s ambitions: conversation as a platform, otherwise known as bots.