How a Computer Glitch Caused HTC Vive to Sell Out

The HTC Vive Consumer Edition officially went on sale to the public on February 29 for $799. Within the first 10 minutes, the company sold over 15,000 units, according to a tweet from Shen Ye, a VR product specialist at HTC.

What happened next was essentially a computer glitch that told consumers the device was sold out, according to Dan O’Brien, vice president of planning and product management for HTC Vive.

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