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How Apple Can Improve Its Watch And Boost Sales

Apple isn’t releasing exact sales numbers, but some expert digging has led many to believe that sales of the Apple Watch haven’t reached expectations since its launch in spring 2015. The company’s annual filing suggested it sold $1.7 billion worth in fiscal 2015, but compare that with the iPhone, which sold $32.2 billion worth in the fourth quarter alone. That’s a big discrepancy for a company that’s used to seeing lines around the block for new product releases.

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