GamersNexus: "Oculus Rift CEO Palmer Luckey took fire all throughout last week's CES, a show we covered extensively, thanks to his company's near-doubled Oculus Rift pricing over the initial $350 estimate. The company claims it's selling the Rift at “almost cost” with its $600 price-point, and has definitely tempered its financial hit with the inclusion of a free Xbox controller."
Oculus doesn't report sales figures, but app downloads point to a huge holiday season.
The new feature comes as part of the Oculus v34 update.
Facebook says this is for developers, but no one is buying that.