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Fitbit Blaze: Up Close With The New Smartwatch At CES 2016

Fitbit, best know for its family of simple activity trackers, isn't shrinking from the competitive threat posed by more decorative and multi-function smartwatches, namely, the Apple Watch and Android Wear devices. Instead, Fitbit is meeting the challenge head-on: the San Francisco-based company launched the new Fitbit Blaze smartwatch at CES 2016, the annual consumer electronics show in Las Vegas.

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