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Why Nike Used Twitch to Market Kyrie Irving’s New Sneaker

When it came time to debut Kyrie Irving’s latest Nike sneaker, Kyrie 2, the athletic apparel company turned to video game publisher 2K, a division of Take-Two Interactive, and Amazon-owned livestreaming service Twitch, to connect directly with gamers. The Kyrie 2 debuts digitally in NBA 2K16 via a global Twitch livecast and play session featuring the Cleveland Cavaliers All-Star.

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Prime Day 2023: the best Amazon automotive deals this week

We're finding the best Amazon automotive deals for Prime Day 2023 so you don't have to.

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acceleramota.com
80°

Meta reveals smart glasses capable of live-streaming you see

During its Connect launch event, Meta unveiled both smart glasses capable of live-streaming what you are seeing and its own AI assistant, Meta AI, which will soon be integrated into WhatsApp, Instagram, and Facebook.

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techacrobat.com
60°

Prime Day 2023: the best Amazon automotive deals this week

We've curated the Amazon automotive accessory deals you'll find on Prime Day 2023, which takes place on July 11 and 12.

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acceleramota.com