Beyond the hype: When data collaboration really matters

The rate of data creation today is already simply mind-boggling. And it’s speeding up more every day. IDC’s latest Digital Universe study predicts about 1.7 megabytes of new information will be created every second for every human being on the planet by 2020. Consumers create the vast majority of new data in the world today -- through social channels, retail POS purchases, online behavior and preference tracking, digital output, cell-phone locations, and the like. Yet, IDC found that only 0.5 percent of that data’s ever analyzed.

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