Continued Momentum For The AMP Project

Google’s plan to accelerate the mobile web – also known as the “Accelerated Mobile Pages Project” or AMP, for short – now has a launch date. The company said this week that it will begin directing traffic to its sped-up AMP pages in Google Search starting in late February 2016. In addition, Google notes that Pinterest is already testing AMP pages in its mobile apps, while both Twitter and LinkedIn will begin linking to AMP content in early 2016, as well.

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