Advertisements are a necessary part of making free-to-play mobile games profitable. But only about half of game developers are confident about their strategies for advertising, according to data from mobile marketing and analytics firm DeltaDNA.
In the documentary Apex: The Story of the Hypercar, Dan Greenawalt, the creative director behind the Forza Motorsport games said video games are the catalyst for the next generation of car enthusiasts. That carmakers have “fundamentally changed their relationship to video games” and have “empowered us to actually stoke passion” in a younger crowd. That’s […]
Summoners War: Chronicles is a mobile MMO that shares a lot of quirks and gameplay inspiration from games like Genshin Impact.
The Shortcut's Gabe Carey calls Unbound a "return to form for the franchise."
