Netflix will never have everything you want, and neither will anyone else

This past weekend Netflix announced that it was not renewing its streaming deal with cable channel Epix, and as a result, movies like The Hunger Games: Catching Fire, The Wolf of Wall Street, and Transformers: Age of Extinction will be disappearing from the service by the end of September. Hulu signed up with Epix instead (Amazon Video already has a deal), and Netflix’s attempt to soften the blow — "Hey guys, we’ve got new Adam Sandler and Pee-wee Herman movies coming!" — was met with swift and merciless ridicule.

Behind all the sturm and drang is a basic truth: consumers want a single subscription service that can offer all the movies and TV shows they could possibly want, all in one place. Conditioned by years of streaming music services, audiences simply expect a Spotify-style service to become a reality, and anything that veers away from that goal is seen as a momentous failure.

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