Lexus Australia has collaborated with creative agency M&C Saatchi to create a heart-racing demonstration of a vehicle that can display a driver's heartbeat on its exterior. In the demo, professional drivers raced at night with their heart rates "connected" to the cars they drove.
Ingredients that went into this show included the Lexus special RC F show car, a driver's heart-rate monitor and, for the car exterior, a special electroluminescent coating. Lexus billed it as the world's first car with a heartbeat. Lexus Australia referred to the "biometric paintwork."