The office door closes; the boss sits down to his PC and takes a deep breath. Time for employee memos. We're closing the Miami office. Pulling the plug on London's project. Forget the show in Vegas.
The information has to get out in a way where there's nothing between the lines that interferes with intentions and nothing in the lines that will ignite what could have been avoided. Whether it's the Ouch factor in sending off an email in business or the Ouch factor in sending off a personal email or social networking post, you wish you could have said it better—avoiding any miscommunications in the mix.