Lamborghini Uses Gear VR to Promote Huracán Sports Car

VRFocus - With virtual reality (VR) technology growing in popularity by the day more and more brands are starting to utilise head-mounted displays (HMD) for marketing purposes. This week sees Italian sports car manufacturer Lamborghini utilise Oculus VR and Samsung's Gear VR smartphone-based HMD to promote its latest work, the Lamborghini Huracán. The company revealed this new experience alongside the car itself to attendees of the Geneva Motor Show, which is currently running until 15th March 2015.

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