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Why Apple Can’t Sell Cars Like iPhones

Apple makes its money selling affordable luxury, but an Apple car would likely be luxury—period.

The Apple car! It’s Cupertino’s latest nonexistent product to drive the tech world into a frenzy. Ever since the Wall Street Journal reported that Apple has “several hundred employees” working on the production of a Tesla competitor (by 2020, no less, according to Bloomberg), pundits have been fighting over the viability of an Apple-branded automobile.

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