WSJ: YouTube isn't making money, even with a billion viewers

Despite "Gangnam Style" having over two billion views, hosting countless other viral clips and netting over a billion users per-month, YouTube can't seem to turn a profit. How's that? Well, after paying for the infrastructure that makes Google's video empire possible (and its content partners), The Wall Street Journal says that YouTube didn't contribute to Mountain View's earnings. The culprit, apparently, is that most users arrive at videos via links, rather than daily visits to the YouTube homepage where Google could charge a premium for ads. WSJ also reports that the site's reach isn't very wide either, with one source's estimate that nine percent of viewers account for a whopping 85 percent of online-video views. That makes it a much less appealing audience for advertisers than traditional TV programming, despite the outfit's increasing investment in original content.

Read Full Story >>
The story is too old to be commented.
SilentNegotiator2150d ago (Edited 2150d ago )

Geeeeeeeee, maybe if you didn't ruin the interface every 6 months, people might be more inclined to make daily visits? If you didn't destroy the comments system, people would form a tighter community?

And maybe if you didn't have a payment system that encouraged quantity over quality?

Also, perhaps less obnoxious advertisements would encourage less adblock usage?