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How Cable Networks Speed Up Shows To Squeeze In More Ads

If you're still watching cable, it turns out that channels like TBS and TNT are now speeding up syndicated programs, classics films and other shows by as much as 7 percent. We hadn't noticed it much ourselves, but the trend was spotted by Snopes and others thanks to a YouTube user who compared the same programs aired now and several years ago. A Seinfeld episode that originally ran 25 minutes was nearly 22 after the process, letting the broadcaster fit in about six extra spots. As the WSJ pointed out, ads now run an average of 15.8 minutes per hour on cable, and one unnamed cable exec said that "it's a way to keep the revenue from going down as much as the ratings."

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Stringerbell2355d ago

Another reason to dump cable.

ajax172354d ago (Edited 2354d ago )

TBS is mostly terrible anyway. The only reason I ever watch that channel is for Conan, Seinfeld, and Family Guy.

SilentNegotiator2354d ago

I forgot that Everybody Loves Raymond had pre-title sequences until I watched through the series on Netflix. Networks just dump those sequences and usually the title sequence, too.