Brands cry foul over counterfeit products on e-commerce sites like Flipkart, Snapdeal, Amazon

Consumer brands and channel partners are turning the heat on India's online retailers, accusing them of not only undercutting prices but also encouraging the sale of counterfeit goods by sellers of dubious origins on their sites.

It's round two in the increasingly attritional offline-online war, as India's yet-nascent, but fast growing e-commerce companies bid to grab a larger slice of the country's estimated $500-billion retail sector.

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