Nielsen Gets with the Times, Will Start Measuring Netflix and Other Streaming Traffic

A growing number of consumers are moving away from cable and satellite TV subscriptions in favor of streaming services like Netflix and Hulu Plus. It makes sense in a lot of ways -- why pay a premium for a bloated TV package just so you can access the handful of channels you really want to watch? That's a topic/rant for another day, but in the meantime, Nielsen will start taking into account the viewing habits of streaming subscribers by measuring viewership data for online video services.

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Sahil1473d ago

They have to measure:

-Torrent Traffic
-Streaming Traffic
-Netflix Traffic
-Hulu Traffic
-Amazon Prime Traffic
-any other digital medium
-any other Internet streaming/downloadable medium

And even then they still won't know exactly how many people are actually watching a TV series.

Sahil1473d ago

Amazon Prime and Netflix constitute 95% of my boob-tube viewing. I refuse to pay for the "privilege" of watching commercial advertisements, however, so no Hulu.

Sahil1473d ago

While i'm inclined to agree with you, many of the shows i Enjoy are available only on Hulu or Shit-tastic cable/satellite providers. $8/month or $68+/month? besides, there arent commercials on every show, and i'll take 30-60 seconds of commercial over 5-8 minutes if i MUST watch them...