When a company names one of their products after the first letter of the Greek alphabet, it means business. Take Samsung's Galaxy Alpha: The name alone exudes confidence. Although the term typically signifies the first in a series, the Alpha obviously isn't Samsung's inaugural Android phone; rather, it ushers in a completely new design direction for the company. It's not a top-of-the-line flagship device on the inside, but what matters is that it actually looks like one on the outside, thanks to its premium aesthetics, metal frame and sleek body. Samsung has every reason to be confident in the Alpha's design. As always, however, there's more to a device than meets the eye.