Micromax will be officially unveiling its Android One-based smartphone in India on Monday. According to sources, the smartphone will be available exclusively via e-commerce site Snapdeal.
While Samsung's share stood at 25.1%, Micromax claimed 12.9% of the market.
A year ago, Micromax vaulted past Samsung Electronics Co Ltd to become India's leading smartphone brand. Today, its market share has nearly halved, several top executives have resigned, and the company is looking for growth outside India.
The handset, purportedly named as Yu Yutopia, is said to be the purported Yu5050 which showed up in benchmarks sometime back.