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Sprint Weighing Price Cuts as Subscriber Fight Escalates

While Sprint finally ended more than six years of losses with a $23 million profit in the fiscal first quarter, it still lost 245,000 contract subscribers. The continued flight of lucrative customers to rivals with faster networks and cheaper plans has forced Sprint Chief Executive Officer Dan Hesse to consider price cuts as he braces for a battle for subscribers this holiday season. While there has been no decision on price reductions, Hesse said that Sprint is less competitive in some areas of group plan offerings.

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