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My Experiment Opting Out of Big Data Made Me Look Like a Criminal

Here's what happened when I tried to hide my pregnancy from the Internet and marketing companies.

This week, the President is expected to release a report on big data, the result of a 90-day study that brought together experts and the public to weigh in on the opportunities and pitfalls of the collection and use of personal information in government, academia, and industry. Many people say that the solution to this discomforting level of personal data collection is simple: if you don’t like it, just opt out. But as my experience shows, it’s not as simple as that. And it may leave you feeling like a criminal.

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