Ambient Proximity Is The Next Phase Of Location Sharing

It’s not where your friends are, but how close they are that matters. After years of exact coordinate checkins, both Foursquare and Facebook are now focusing on ambient proximity — constantly and automatically sharing your approximate distance from close friends. Ambient proximity lets you know if a friend is near enough to meet up with, yet without the creepiness of seeing their every move on a map. That balance could finally make location sharing appealing to the masses.

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