Is a little consistency too much to ask for from smartphone manufacturers? We pick up the So-And-So TalkMate II, enjoy our experience with it, and when it’s time to shop for a new phone, we’re on the lookout for the TalkMate III or IV. Sometimes it really is that simple, but then there are those manufacturers who can’t seem to help themselves from constantly fiddling with branding. Liked that Galaxy S 4 Zoom last year? Unless you’ve been keeping up with the industry, would you ever know to look for the Galaxy K Zoom instead of the GS5 Zoom? Today’s example of branding defying our expectations is a little less unpredictable than that leap, but it’s still a head-scratcher nonetheless, with word that the HTC One M8 mini may instead arrive as the One mini 2.