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7 tech logos before they became iconic

Logos are an essential part of a brand’s identity. A great logo encapsulates the personality and promise of the business behind it.

Some of the world’s most ubiquitous logos had humble beginnings. In 1975, Carolyn Davidson was paid $35 to develop the Nike logo and the “Swoosh” we’ve come to recognize has remained more or less intact for nearly forty years.

Meanwhile, Pepsi paid the Arnell Group $1 million to develop its updated logo in 2008. There are companies who’ve paid tens of millions for logo design.

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gizmig2458d ago

Well it is quite interesting to see the now and then logos. No one could imagine at that time, that these companies will rule the web world in a decade or so.

Settler2458d ago

These are really interesting logo, I really liked the Nokia and Micro-Soft!

Spiewie 2458d ago

Who would have guessed that Nokia was a paper product manufacturer xD well now it's at a low but wow they've been the top dogs of the mobile industry for years.

Sandmano2457d ago

pepsi logo always reminds me of pepsi man lol