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Google Targeting Project Ara For January 2015

In front of an audience of about 200 people at the first Ara developer’s conference in California, Project lead Paul Eremenko revealed that the public wont have to wait long for the first access to the Ara modular smartphone. It’s currently scheduled to go on sale in January 2015 for approximately $50.

When Google launches the first phone of its innovative Project Ara modular smartphone series, it will intentionally be a “boring gray” color for a specific reason.

“It’s called the Gray Phone because it’s meant to be drab gray to get people to customize it,” he said.

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