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Sony pips Apple to be No. 2 smartphone brand in India

Sony has overtaken ace rival Apple to emerge the second largest smartphone brand in India in value sales, thanks largely to its strategy to focus on the Rs 10,000-20,000 smartphone space, backed by Rs 300-crore marketing spend.

According to latest data from market tracker IDC, the Japanese electronics major garnered 9.1% value share in the Indian smartphone market in the October-December quarter of 2013 against Apple's 7% share. Samsung dominated the market with 43% value share.

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