Apple TV, Roku, Google TV…er, I mean Google Chromecast and now Amazon enters the living room fray with Amazon Fire TV a set-top box and remote, which conects to your Wi-Fi network. The device will stream a multitude of videos, games and music to your big screen TV. But will a set-top media streaming box do much for the bottom line for a company that just raked in 25 billion in the last quarter? Maybe. Maybe not. But that did little to stop today’s launch.