50° IPO Does Not Crush It: Shares Open At $20.50, Down Nearly 9%, Close At $19

King Digital, publisher of the popular mobile game Candy Crush Saga, began trading as a public company today on the NYSE not with a pop but with a drop. The stock, trading as KING, commenced trading at only $20.50, down nearly 9% on the $22.50 per share it announced on Tuesday.

By the close of trading,’s stock was at $19 per share, down 15.56%, giving the company a market cap of $2.28 billion, just over half the market cap of Zynga at $4.07 billion. After hours,’s share price continued to fall.

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