For years, Apple has been trying to reinvent the television industry, just as it did to music back in 2003. That was the year Apple launched the iTunes Music Store and convinced a generation of Napster-worshipping consumers to start (gasp!) paying for music again. And now, it seems to finally be happening. On Sunday night, the Wall Street Journal reported that Apple is in talks with Comcast to team up for a new streaming-television service that would use an Apple set-top box (most likely, a new version of Apple TV).