Thump - Having the loudest soundsystem around is how all great showmen have built their reputations: from the early dub reggae shows and pirate raves in the nineties, to those speakers with the sound that make you shit yourself. The ability to blast out the loudest sound is one of the best illustrations of how much power your music can hold, and now there's an unlikely contender for the loudest soundsystem in the world.
I wonder how they pitched the idea "this can most definitely harm you who wants to buy it ?"