670°

This Man's $600,000 Ad Disaster On Facebook Is A Warning For All Small Business Owners

Business Insider- Raaj Kapur Brar runs a small but successful empire of online fashion magazines from his base just outside Toronto. Some of his titles are huge online brands, such as Fashion & Style Magazine, which has 1.6 million Facebook fans.

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businessinsider.in
GamesnTechHead3706d ago

Read this article elsewhere (I think it was reddit) and it's a shocking story. I'll never be touching Facebook ads that is for sure.

Audiggity3706d ago

I've run a number of small to mid-sized FB ad campaigns. As long as they are targeted and relevant, with budget caps in place, I normally see solid results.

In about 50-60% of the time those results turn into recurring revenue.

$600k sounds extreme if you were unsure of the platform to begin with. Always test the water before putting media buys in place at that magnitude.

Speed-Racer3706d ago

I've realized you can't waste your money on developing nations. Target the USA, Canada, UK, Europe, etc. DO NOT waste money on places like India, Indonesia, Mexico, etc. As discriminating as it sounds, it seems to be the only solution atm until Facebook does something about those click farms.

Audiggity3706d ago

Until there is an active anti-fraud measure similar to what Google has deployed in AdWords (which still has some issues). I agree with you on that advice.

Unless it is a pure awareness push without ROI requirements... heed caution!

SilentNegotiator3706d ago (Edited 3706d ago )

That doesn't sound discriminating at all; click farms are an issue. And you're an Admin, so you can tell anyone that claims it to be discriminate to sit on a pike :)

fatstarr3706d ago

finally exposed, i gave up on facebook one they thought they figured me out wit some bs algorithm that would spit out what I would like by the same people instead of showing me everything.

70°

Messenger will return the Facebook mobile app thanks to Meta

Messenger will return the Facebook mobile app thanks to Meta.

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cruzingspeed.com
60°

How to change your birthday on Facebook

Now you can get happy birthday messages on your actual birthday instead of some random day.

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knowtechie.com
756d ago
70°

Facebook says to follow its livestream rules or be banned, this is your only warning

Facebook has to implement new rules for Facebook Live because people are literally the worst. Now, if you break the rules you'll receive a ban.

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knowtechie.com