Developers Protest Candy Crush Maker's 'Candy' Trademark With Hackathon

Apple Insider-

Independent game developers are fighting back against Candy Crush Saga developer King's attempt to prevent other companies from using the words "candy" or "saga" in any game-related context by releasing a flurry of candy-themed games.

Independent game distributor organized the event, called Candy Jam, as a sort of peaceful protest against King following news that the company was asserting trademarks covering the words "candy" and "saga" against smaller developers. The hackathon was created, its website says, "because trademarking common words is ridiculous."

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gizmig2906d ago

That is pretty unfair in terms of using words "Candy" or "Saga" in gaming field.