Zynga Buys NaturalMotion For $527M, Signaling A New Tack For The Gaming Giant

Techcrunch: Zynga has long been famous (or infamous?) for its data-driven approach to game design. The company never focused on building strong character IP, or intellectual property, in favor of releasing games that had been thoroughly funnel-tested.

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Spiewie 2911d ago

Zynga and all the Facebook games. Really successful.

Anonagrog2911d ago

Hopefully this won't have a negative impact on the their impressive animation middleware.