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Refresh, refresh, refresh… Twitter is monetizing your compulsiveness


Every time you refresh your tweets, Twitter banks a tenth of a penny.

The company, which will issue its first quarterly earnings report next week, considers “timeline views” the best measure of how engaged its users are. It counts another view whenever* someone opens Twitter or requests to see new tweets. That happened more than 158 billion times in the third quarter of last year, or 685 timeline views for each of its 231 million active users.

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