RedFerret: "We’re constantly bombarded with signs offering advertising and directions as we rush about getting from one place to another. A new partnership between lighting giant Royal Phillips and Desso, a high-quality carpeting producer, aims to replace many of these annoying signs with LED-embedded carpet instead."
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Wait, what??
Sounds pretty stupid if you ask me...
I can see them inventing an entire carpet filled with LED's and having a light show on the floor and have them manipulate images and whatnot.
Sounds like a great idea to me. And with the cheap costs of LED's this shouldn't be that expensive for companies and the entertainment industry to adopt quickly.