whatswithjeff.com: "The new iPhone 5s features a premium aluminum design, truly a mark of superb craftsmanship. It comes in three new colors, but the most popular one is the Gold iPhone 5s. This unfortunately was the first one to get sold out. But for those who want to get a luxury phone, Gold Genie – a company known for gold plating popular smartphones, has announced the availability of a 24-carat or 24K Gold iPhone 5s. There’s also a Platinum iPhone 5s and a Swarovski Style Bezel Elite in Gold, Platinum or Rose Gold options."