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Only 6% of TV Viewers Discover New Shows Via Social Media

Mashable - For the connected generation and those living in the digital age, quality content is king. New research focusing on television-viewing trends shows that traditional TV-marketing habits — on-air trailers and channel surfing — are helping viewers discover new shows more so than social media and websites. The survey, conducted by independent analyst Ovum and commissioned by production technology company Avid, tapped more than 3,000 consumers — in the U.S., the UK, Brazil and Germany — to evaluate these trends in the 21st century’s multi-screen environment.

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