Apple’s Move Into TV Relies on Cooperation With Industry Leaders

NY Times: When Apple wanted to revolutionize cellphones, it held hands with AT&T. The partners fought endlessly, but the public loved the finished product: the iPhone.

Now, as Apple tries to reimagine television, it is taking the partnership route again, collaborating with distributors like Time Warner Cable and programmers like the Walt Disney Company on apps that might eliminate the unpleasant parts of TV watching, like bothersome set-top boxes or clunky remote controls.

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In2iti0n2136d ago

Nothing surprising here. Apple could never succeed with their products without heavily cooperating with industry leaders in the market they're trying to win.