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Intel to get rid of Atom brand name

Digitimes: Seeing its Atom brand giving an impression of low-end products, Intel internally is considering eliminating the brand name and the process may start in the fourth quarter, according to sources from the upstream supply chain. Intel believes that sales of Atom-based smartphones and tablets have been impacted partly by the CPU brand's negative image, the sources said. Therefore it hopes a name change can revive demand.

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