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Why WhatsApp’s new subscription model makes perfect sense

GigaOM: Popular messaging and communication service WhatsApp on Wednesday converted its old, one-time payment model on the iPhone to a $0.99-per-year subscription model consistent with its policy on Android. Users will have to toss in an extra dollar every year after the first year they choose to use the app — and it’s a wise maneuver for the company.

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In2iti0n2937d ago

WhatsApp has reached a large majority of iOS users in the world already. The freemium model does support additional users on the platform, but its an obvious move towards an IPO (the only option left after declining various potential acquisitions by the likes of Google and so forth).