Maximum PC: As a consumer, you have to love price wars, so long as both companies competing for your dollars stay in business. Right now there's a price war brewing between Barnes & Noble with its Nook HD and HD+ tablets, and Amazon with its Kindle Fire HD tablets, the latter of which is now on sale starting at $169. This is a temporary price cut and if you're a Prime member, you get free 2-day shipping to boot.
"Burn" the competition with the Kindle Fire...I get jokes
they should just make it 99$ and call it a day. once nexus 2.0 comes out this will essentially be obsolete.