AdWeek: Much to the disappointment of the digital advertising establishment, Mozilla is going ahead with plans to automatically block third-party cookie tracking in its Firefox browser. Mozilla first announced its Do Not Track browser in February, only to back off in May saying it needed to do more testing. But that didn't stop a growing chorus of loud protests from the advertising community, which argued that the browser would choke off the ad-supported Internet. The Interactive Advertising Bureau's general counsel Mike Zaneis called Mozilla's browser nothing less than a "nuclear first strike" against the ad community.
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It's 2022, every browser should have this.
Firefox is really winning me over these days with moves like this.
Hopefully these plans move forward without further delay.
Who doesn't like being protected from resource draining ads & video?
Love me that Flashblock.
Find better ways to advertise that are not breaking the browsing experience, and perhaps people will be more comfortable with it.
Tracking people so you can still fail at advertising stuff they are interested in is stupid. Glad Mozilla is doing this.