TechCrunch: What better way for an anti-social app to get noticed than by insulting its target audience? London-based app design studio ustwo has just put up a pair of billboards in the hipster heartland of Shoreditch, East London, a stone’s throw from where its own studio is based, which brazenly proclaim: "You have no friends and No one likes you."
I do not want to overrate this, but it looks pretty interesting.