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Using Siri to Sell Windows Tablets is a Potentially Winning Strategy

Maximum PC: I have to admit, I'm finally impressed with Microsoft's ability to market. That's not something I can recall saying before, certainly not when Microsoft tried to counter the humorous (but misleading) Mac vs PC commercials with a series of Jerry Seinfeld ad spots. While Apple was busy clowning Windows Vista, Microsoft figured it was a good idea to show Seinfeld shopping for shoes. Seriously. Thankfully, Microsoft isn't making the same mistake in mobile, and its latest ads are actually quite funny.

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