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Google Shuts Down Mobile Ad Aggregator AdWhirl, Asks Developers To Use AdMob Mediation Instead

Techcrunch - Google, the worldwide leader in mobile advertising, today made another move that could help consolidate its position a little bit further. The company today announced to developers that it would be shutting down AdWhirl, a platform that let app developers switch between different ad networks on the fly. AdWhirl was a part of AdMob, acquired by the mobile ad network after a flurry of competition, just months before AdMob was acquired itself by Google for $750 million.

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