TheVerge - Sony and Microsoft launched their next-gen consoles in very different ways: the Xbox One was pitched as a complete living room device, while the PS4 event was a nonstop series of game demos. That's important, Kaz Hirai told reporters at the D11 conference today. "The most important thing we need to do is agree and understand that the PS4 is a great video game console that appeals to video gamers," he said. "If we miss that part, I don't think we get the initial establishment of the console. That formula has worked for us with all our consoles, including the PS3."